By Jennifer Deuterman
Today, it seems like we are so focused on tomorrow. Something new comes out and before we get accustomed to it, a newer version of it is on the streets! The Millennial Generation will always grow up having the newest technology and expecting something better to come along that enhances that technology so they can rush out and get it. My generation, Generation “Y,” gets carried away with the same things, but we remember when pagers came out and how awesome it is to have a cell phone rather than something that beeps at you and you have no way to get back to someone without a phone. Then the generation before the “Y,” Generation “X,” they are still on the curve for new things and appreciate them even more because when they were younger, they didn’t have the same, readily available, items that kids have today. Baby Boomers, like my step father, are hit or miss for being in tune with the latest and greatest. He is always telling me and my siblings to put down our phones and pick up a newspaper, and how when he was young he never had any of these gadgets that we have. But what about BEFORE the boomers? What would they be thinking now?
Did you know that marketing dates all the way back to 1450? That is 562 years ago! It is so neat to see how marketing has evolved since then.
From 1450 to the 1900s printed advertising started appearing. In 1450 Gutenburg invented moveable type making mass printing possible for the first time.
In the 1730s, magazines first emerged as a medium and the first American magazine was published in 1741 in Philadelphia.
In 1839 posters became so popular, that they had to be banned on property in London.
In 1867 billboards made their debut in the marketing world.
From 1920-1949, new mediums started to emerge. Radios, TVs and telephones soon consumed households.
From 1950-1972 – Marketing grew up and people started USING the mediums to get marketing out, with TV Ads and telemarketing.
Then the Digital Age came. From 1973 to 1994, we started to see the world evolve before our eyes with mobile phones, computers, internet and email.
From 1995-2002, we entered the “Bubble” Period where new technologies continued to emerge and become adopted by wide audiences. Mobile phones gained more momentum, search marketing became widely known, blogging became popular and then… the bubble popped and we entered into the age of Inbound Marketing.
This new age was characterized by a greater emphasis on information sharing, user-centered design and collaboration. This new trend lead to consumers engaging with brands in new ways. Instead of simply pushing advertising at consumers online, the benefits of creative value for customers and earning their business began to take hold.
Up until today, more and more mediums started being introduced and slowly taking over the market. Facebook, Twitter, Youtube, and many more items became social media sensations and still are!
It is amazing to see how far marketing has come along. If it doesn’t hit you like it does to me, think about what if we didn’t have our phones or computers today? What would we do? If you ask anyone that question, their answer will more than likely be “I have no idea what I would do!” Most people read their papers online or on their phone. They read their favorite book on their Kindle or Ipad. We depend on these things.
Being a marketing nerd, I enjoy seeing how these things come about and how we got to where we are today. I bet that Gutenburg had no idea that his moveable type would evolve and create new ideas for other inventors to explore. These people, 562 years ago, were Shaping the Future® before we made it our trademark!
If you found my blog/marketing history lesson as interesting as I did researching it. We all are a part of Shaping the Future® and make differences every day. After all, they do say, “Sometimes all you need to open the door is just one more good idea.”
Jennifer Deuterman is the Marketing Manager for the Department of Parks and Recreation. She can be reached at 703.335.8872 x2143 or via email at firstname.lastname@example.org
Community Matters is a blog created by the City of Manassas Park Department of Parks and Recreation. The blog features program updates, announcements of new services, special event notices, or information of general interest.